HT City Saturday, April 22,2006

Designer Destination

This city can never tire of two things- shopping and partying. For the shopaholic fashionista, here's yet another destination to shop – Poonam Bajaj's store. The Citrine, situated in Kalkaji.

The store was formally launched at The Park on Wednesday with a fashion show and a party. The store has interiors designed by Bollywood damsel-turned-de-signer Twinkle Khanna and will house a range of designer wear from the likes of Manju and Bobby Grover, Rahul and Gunjan of the brand Sirali, Lascelles Symons, among others.

"The notion of designer clothing being out of many people's reach is going to change with this store. We will house something chic for every kind of customer. I myself have experienced the lack of shopping places in the city, so this is my attempt to fill in the gap," said Bajaj. The clothes, she said, would not be loud or jazzy but minimal and stylish.

The craze of design stores seems to be catching up with designers as many of them suffer from the dearth of retail space. "Design stores give us a wider clientele as they cater to the needs of various types of customers," said designer Rahul of the brand Sirali.

Post event, the guests got a chance to lighten their purses by picking a piece or two showcased at the show.

The Asian Age, New Delhi, 18th April 2006

Designers cheer for new store

photo of press news

Style, glamour, luxury and fashion reveed up the night at Aqua, Park hotel recently. The occasion was the launch of the Citrine, a design studio featuring fashion designers Manju and Bobby Grover, Rahul and Gunjan, Sonali Mansingka, Gavin Miguel, Hemant and Nandita Malwani, Lascelles Symons among others.

Foraying into the realm of haute couture for the first time, Bajaj Capital Ltd kicked off their journey with a fashion fiesta and celebratory party. Poonam Bajaj from Bajaj Capital said, “We have selected the designers with utmost care.”

The fashion show witnessed models like Indrani Das Gupta, Amanpreet Wahi and Tina Chatwal showcasing skirts, jackets, kurtis and trousers in myriad hues. Also spotted at the party were musician Sherrin Verghese and Suneet Varma, who walked in quite late.

Delhi Times Wednesday 26 April 2006

This show started on time!

Guess our daaahling designers are not tired of fashion shows. So on Wednesday evening, models walked a mini ramp set up near the poolside of a posh hotel wearing the latest styles and designs that can haute up your summers.

For once, going against the party rules of Delhi's social circle, the show started on time. And guess what? Many guests and friends of host Poonam Bajaj missed the show! Well, what was the reason for such a hurry? The weather was very good; but, everyone was expecting it to rain and the organisers of course didn't want to mess up with the evening, it being out in the open and all.

So, the moment models got off from the ramp after the show, they started to pack up the ramp. Designer Sunnet Varma was one of the late-comers and by the time he took a round of the venue, half of the guests has already left. And after the display of some chic and feminine designs by models like Indrani Dasgupta, Barkha Kaul and Amanpreet Wahi, it was time for some good ole'socialising.

Designer duo Manju and Bobby Grover were heard telling friends, “This year, for summers it's all about light pastel colours and feminine fabrics.” The other designers that we spotted in this do were Jatin Verma and Rahul and Gunjan.

The Hindu Thursday April 27, 2006

Yet another address

Poonam Bajaj launched her first design studio, The Citrine in the Capital recently. The studio features works by designers like Manju and Bobby Grover, Rahul and Gunjan, Lascelles Symons and Sonali Mansingka. A fashion show was organised during the launch wherein the outfits were showcased by models, Indrani Dasgupta, Ritu Singh, Aanchal Oberoi and Sanjana Pawar – the winner of Miss Body Pageant 2006.

The collection included pastel shades, floral prints and sequinned clothes. “Myriad design techniques such as beading, pin tucks, textures and weaves constitute the variety on offer,” says Poonam.

The fashion spot will emphasise on clothing for working women. Says Bajaj, “Each of the designers which we have selected for the store believe in creating designs that fit a woman's personal style and does not make loud statement.”

The Citrine design studio housed in Kalkaji shares roof with Galleries Art Positive. Actress Twinkle Khanna has designed the interiors. Mixing fashion with the art, The Citrine promises luxury and indulgence.

India Today May 2006

The Citrine

Although tough to locate in the crowded residential area of Kalkaji, The Citrine brings cool couture for city fashionistas. Stocking designers like Manju and Bobby Grover and lesser known names like Rahul and Gunjan among others, the store has affordable pret wear. Staying true to its name which means a precious yellow stone, the store might just be a hidden gem.